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Whether you're just starting out or looking to take your Salsa event to the next level, you've just found your go-to resource. Drawing from decades of experience, this blog is designed to help you overcome the real-life challenges of organizing successful Salsa events—from the first idea to the final applause.
With 32 years of experience in organizing events and 25 years of running Berlin Salsacongress—Europe’s longest continuously running Salsa event—I’ve seen it all. From the early days of small socials to managing an international event welcoming dancers from over 60 countries each year, I’ve been hands-on with every aspect of event planning, artist booking, logistics, budgeting, and marketing.
Beyond Salsa, I also ran a successful Salsa dance school for 13 years, sharing my passion for Latin dance with thousands of students.
Professionally, I’ve worked as a project manager for a major stage, decoration, and lighting design company, handling high-budget productions (up to and over one million euros) for global brands like VW, Siemens, Skoda, Hugo Boss and more.
These decades of cross-industry experience have equipped me with a unique set of skills and insights that I’m now ready to pass on to you.
Let’s face it: the Salsa scene is growing fast—but so are the number of poorly organized or short-lived events. Too often, great ideas are lost to weak planning, lack of structure, or unrealistic expectations. I’ve watched many passionate people burn out because they didn’t have the right tools, knowledge, or guidance.
This blog is here to change that. It’s time to raise the standard of Salsa events. With better organization, stronger marketing, and thoughtful structure, we can create more sustainable, high-quality experiences for dancers around the world.
This isn’t just another blog—it’s a hands-on resource packed with honest advice, actionable checklists, and insider knowledge. You’ll find detailed breakdowns on topics like:
Whether you’re planning your first Salsa social or your tenth festival, this blog will support you every step of the way.
Sure, no problem. All different chapters will also be available on Spotify and you can listen to them here easily. Just click on the button to get to the playlist.
There are more episodes covering more different topics. If you are interested, join us and listen to our Podcasts on Spotify! Simply click on the button.
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